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Peter Croft: Goode Adventures in the Sierra Nevada

A climbing legend and a pioneer of free soloing (the pursuit of climbing without a rope), The North Face team climber Peter Croft is known for big-rock routes and big-wall link-ups. Recently, Peter and an up-for-anything climbing partner roped up for a classic in the central Sierra Nevada — resulting in yet another epic adventure for a much-storied…

Hike Up, Run Down. Repeat: The Speedgoat 50K

Thousands of feet of elevation gain and loss — it’s a hallmark of ultra-trail races like the Speedgoat 50K, the 2014 edition of which was held this past weekend and raced by The North Face ultrarunner Ashley Arnold. And as Ashley tells us, it’s the skillful combination of both uphill and downhill running that is a major key to reaching…

Blake Paul Rides the Drink Water Rat Race for a Good Cause

Last weekend the third annual Drink Water Rat Race went off at Mt. Hood, and The North Face team snowboarder Blake Paul was on the scene. The grassroots event brings together both pro and amateur snowboarders in the name of fun and raising a few dollars for water.org, a nonprofit working to provide access to…

Climb Against the Odds: Raising Awareness with the Breast Cancer Fund

Here at The North Face we’re continually amazed by the achievements of our sponsored athletes. But the pros aren’t the only ones pushing limits and testing boundaries — every day members of The North Face staff are up to equally inspiring and challenging endeavors. Marlyss Bird, a Recruiter for The North Face, is one of…

Aaron Blunck Talks Summer Skiing, What’s Next

A 2nd-place ranking in the AFP (Association of Freeskiing Professionals) and a 7th-place finish in Sochi in the debut of Olympic Halfpipe Skiing at age 17 — The North Face team skier Aaron Blunck had quite a year. And all of that before heading back to school and buckling down in time to graduate from the…