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The Risks of Projecting

To project? Or not to project? That is the question for The North Face athlete Paige Claassen. As a full time climber, Claassen often finds herself deciding between pushing herself to the limit on one project or, alternatively, ticking off multiple less challenging routes. Claassen shares how she mentally prepares for and pursues a climbing trip, and provides …

Nepal Earthquake Relief

“The people of Nepal are generous. When visiting Nepal one is left with an impression of how kind, happy and smiling the citizens of this small country are. In the aftermath of the 25 April earthquake we are reminded of how transitory our existence is. It is now our opportunity to give back to the people …

Yes, You Can

The North Face Mountain Athletics is calling on people across the U.S. to set an outdoor goal, and join us in training for it. Participants are answering The North Face call to “sweat now, summit later” by joining our trainers in Chicago, Boston, San Francisco, New York City, and Washington DC for workouts on Tuesday and Thursday …

Maddie Bowman: We Need to Act on Climate

Now four years into a devastating drought, California is scrambling to confront the very real effects of a depleting water supply, drier landscapes, and shorter winters. As California continues to heat up, ski communities like Lake Tahoe are struggling to provide what skier’s need most: snow. Many of the community’s ski resorts closed early this …

Enter to Win a Spot in Rob Krar’s Ultrarunning Camp

For the first time ever, The North Face Athlete and ultra runner, Rob Krar is hosting an ultra camp in his hometown of Flagstaff, Arizona. From July 5-11, an intimate group of runners will have the opportunity to learn from and run alongside one of the sport’s premiere athletes on some of the most ideal trails out there. …